I am a multidisciplinary designer, curious and passionate about products that bring joy to users. Over the past decade, I’ve experienced several key milestones that have shaped me as a designer. At each stage, I’ve gathered new tools to better understand user needs, create engaging content and design exceptional digital experiences.
AI ERA [2024-CURRENT]
Over the past year, I’ve been integrating AI deeply into my daily practice as a designer. I use it to research, spark inspiration, seek feedback, explore technical ideas, build prototypes, create playgrounds, write formulas, and investigate the evolving capabilities of conversational systems. For me, AI is not just a tool but a collaborator that helps me design smarter, think broader, and push creative boundaries.
wix studio [2022-current]
At Wix Studio, I worked on the company's core product, the Wix Studio Editor, focusing on designing and refining its experience as a professional-grade website-building tool for advanced users.
During my time there, I gained invaluable experience contributing to large-scale, cross-company initiatives, including a pivotal project to transition from one editor (Editor X) to another (Wix Studio). This experience deepened my expertise in designing responsive digital experiences and tackling complex product challenges. Additionally, I collaborated closely with cross-functional teams, including product managers, BI analysts, developers, and other stakeholders, to bring ideas to life.
During my time at Wix Studio, I worked on projects such No-Code Animations, the responsive text system, the section grid, and more.
wix wow [2017-2021]
Another significant stage in my career was working with the "Visual Innovative Team" (WowTeam) at Wix, a group of multidisciplinary creatives focused on developing cutting-edge content products. In this team, I learned how to take a product from its initial concept to a finished product that reaches millions of users. I gained valuable experience in simplifying experiences and creating content-driven products as design tools. I also worked closely with developers, collaborating to create prototypes that helped refine and perfect our products. Additionally, I honed my ability to approach content in original and engaging ways, identify trends, and transform those trends into compelling content.
As part of the Wow Team, I contributed to impactful products, including Vector Art, Videobox, Transparent Videos, background scroll effects, the Timeline animation API, background gradient, image shape crop, video mask and mobile animations.
wix design guild [2017-current]
Throughout my years at Wix, I was part of the design guild, surrounded by the most talented, creative, and innovative designers. This environment constantly inspired me and pushed me to become a better designer. I collaborated extensively on a wide range of projects with designers from various disciplines. Additionally, I had the opportunity to give lectures, write workshops for designers, and attend numerous lectures and workshops organized for guild members over the years.
FREELANCE [2017-2014]
As a freelance designer, I created websites and designed brand identities, working with both clients and studios. I learned how to balance creativity with real needs, manage client relationships, and adjust to different industries. This experience made me more independent and improved my ability to turn ideas into clear digital and visual designs.
galush online store [2017-2015]
Over several years, I was responsible for managing the creative and design aspects of Galush, a family-owned jewelry business. I handled social media management, photography, content creation, and website development. This experience provided me with hands-on insight into running a digital store and deepened my connection to the world of digital products, allowing me to understand the user experience from a personal perspective.
Visual Communication Student: [2010-2014]
As a visual communication student, I chose to deepen my expertise in motion design by studying video editing, sound design, scriptwriting, animation, and more. These skills provided me with a strong foundation in storytelling, the ability to think and design within a 'timeline', and the tools to craft experiences and narratives through motion.