I decode complex systems, expand what's possible, and shape products that create better experiences.

I'm a product designer driven by curiosity and the excitement of creating what's next. I enjoy working where there isn't an obvious answer yet - exploring complex systems, uncovering new possibilities, and shaping ideas into products that feel simple, thoughtful, and intuitive.

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Over the past decade, I've worked across content, interaction, motion, and product design, contributing to tools used by millions of creators. From defining new product capabilities to refining the smallest interaction, I enjoy connecting product thinking, visual design, and technology to build experiences that are both meaningful and enjoyable to use.

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Working at Wix taught me how to design at scale, collaborate across disciplines, and think beyond interfaces. More recently, AI has become an essential part of my design process - not as a shortcut, but as a creative collaborator. I use it to research, prototype, challenge ideas, and expand what's possible, allowing me to spend more time exploring, inventing, and building products that push digital experiences forward.