Webdrop
AI DESIGN HACKTHON — 2025
In 2025, the Wix Design Guild organized an AI-focused hackathon where we had the opportunity to bring our wildest ideas to the table.
I proposed a concept, and five other creatives joined me to develop it. Over a few intense days, we shaped an early product vision - one that challenged existing assumptions and explored new possibilities for how AI could be used in the web experience.
Webdrop
NEW SHARE ERA
In a world where chat has become the default interface, we asked a simple question: what unique value does a website offer today?
We identified two core challenges- driving traffic back from chat into the web, and restoring warmth, playfulness, and real human connection to an increasingly solitary, functional browsing experience.
WebDrop addresses both by reimagining sharing as something that happens inside the website. Instead of a simple share action, any piece of content- pages, products, galleries, or offers- can become a shared, social, and interactive experience that friends can participate in together, in real time.
AI is what makes this possible at scale. Using AI, we can generate rich, complex sharing experiences in seconds- tailored to the site’s brand, values, and industry, and dynamically adapted to the content being shared, whether it’s a product, a coupon, or something else entirely. This allows us to keep experiences fresh, relevant, and on-trend, and to evolve them at a speed that simply wasn’t possible before AI.
FLOW #1 - SINGLE PRODUCT
While browsing a home furniture website, the user finds a lamp they like but is unsure which color to choose. Next to the product, a Share button allows the user to select a sharing experience. The user takes a photo of their living room, previews the lamp in the space using AR, adds a short quiz, and sends it to friends to get their input before making a decision.
FLOW #1 - SINGLE PRODUCT
Once the user chooses to share, the system generates a dedicated link that includes the selected content, the added text, and a cover that hints at what’s inside.
When friends open the link, they can view the options and vote on which lamp they prefer.
FLOW #2 MULTIPLE PRODUCTS
A user is browsing a sunglasses website and isn’t sure which model looks best on him.
When he chooses to share, he generates a playful experience where he appears wearing the selected sunglasses.
He then shares it with his friends as a ranking game, allowing them to vote and rank the options.
At the end, he gets a clear, socially driven recommendation based on his friends’ input.
FLOW #3 - GROUP COORDINATING
When a group of friends wants to book tickets for a show, coordinating preferences can quickly become complex.
Instead of moving the conversation outside the site, the ticketing website can offer a playful, in-site flow that helps the group align on key decisions—such as choosing the best date or time that works for everyone.
Through a lightweight, game-like experience, friends can vote, react, and coordinate together, turning what is usually a fragmented process into a shared moment that happens directly within the purchase journey.
From Sharing to Discovery
Discovery Loop
When friends open a shared link, they’re not just viewing content—they’re being introduced to the website itself. Each share becomes an entry point into the brand’s world, exposing new users to the site through a trusted, social context. In this way, users don’t just consume or share content; they actively bring others into the brand they like and are considering purchasing from, turning personal intent into organic brand discovery.
